Thursday July 18, 2019

Let’s Talk Digital Marketing Strategy

Do you know your orgainzation's Digital Marketing Strategy?

Marketing by interrupting people isn’t cost-effective anymore. You can’t afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money. Instead, the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk.

- Seth Godin

Let’s Talk Digital Marketing Strategy

By James Buchanan

Internet marketing. Mobile marketing. Brand awareness. User engagement. Apps. Web analytics. Social media. Search engine optimization. Pay-per-click advertising. Search engine marketing…

You’ve probably heard the terms, and possibly even know the importance of them… but do you really know what they are, and more importantly… why they matter & what they mean to your business? These terms all play important roles in a digital marketing strategy, but if your digital marketing strategy doesn’t exist with a purpose, they’ll more than likely be no more than just over-emphasized buzzwords to your company. Digital marketing is more than just putting up a flashy website, throwing out some ambiguous ads, targeting a handful of keywords and creating a Facebook page or Twitter account; it’s about existing to fulfill a business goal… existing with a purpose.

Too often, this crucial fact is ignored in almost all areas of the digital marketing mix, resulting in lacklustre digital marketing campaigns that don’t meet business goals or add much long-term value to your company’s online presence. It’s great that your company has a website, but if no one can find it or it does nothing to help your existing customers or generate new ones, it’s basically a sales brochure hosted on an “online photocopier”.  As a communications medium and marketing channel, that’s not what the Internet it. This is 2011. That’s not how you do digital marketing. Any business, needs must have a digital presence that exists to fulfill a business goal. Your company’s online presence is more than just a website; it’s a reflection of your business; your products, your services, your quality, your value, your brand.

Reverse Management Associates is looking to help change this. Our diverse group of associates can not only help your organization define & build its digital presence, but also help with other areas of your organization – from financial management to business operations and succession to investor and lender services & more. Our business consulting services are designed to be flexible, so you can fill your organization’s gaps where needed, allowing you to focus on what you do best – running your business.  If we don’t think a solution will best meet your business needs, we won’t suggest it. However, we will work hand-in-hand with your organization, making you aware of all your options suggesting the right mix of tactics to best meet your business goals & budget.

No business is too small to not leverage digital marketing strategy and no business is too large to ignore it. So if you want to learn more about how Reverse Management Associates can help define your company’s digital marketing strategy, or simply have a question about our business support services – talk to us. We hope to hear from you soon.